Forget channel surfing! Over-the-top video is quickly becoming more accessible in the average American home—that means you can watch exactly what you want when you want it and any memories of surfing through channels are out the door! According to this infographic many media industry executives believe that 42% of OTT consumerism is standalone service or pure-play OTT without a TV channel subscription at all. So I guess you could say most people who have figured out OTT prefer it!
Infographic provided to you by verimatrix.com.